Who We Are
At American Baitworks, we believe that great products start with great people. As a growing leader in the fishing tackle industry, we’re driven by innovation, creativity, and a passion for helping anglers enhance their fishing experiences. Our team thrives in a culture that values trust, collaboration, and professional growth. We encourage forward-thinking ideas and empower our employees to take initiative, knowing that every individual plays an important role in our success.
Vision
American Baitworks Co. is a leading provider of innovative fishing tackle, with go-to brands for anglers seeking attractive products at affordable prices that enhance their fishing experiences.
As a preferred partner for OEM customers - ABW manufacturing is chosen for its Made in America positioning, speed to market agility, competitive cost, no-nonsense relationships and technical capability.
Mission
The company’s mission is to consistently deliver well-received fishing tackle across its brands and for OEM customers.
Relationships are at the heart of everything we do - customers, employees, pro-staff, reps and distributors find working with ABW like a breath of fresh air - simple, efficient delivery on commitments.
Core Values
Growth: Business growth comes from growth in individuals, relationships and trust. We train every day to become more professional.
Entrepreneurial Spirit: American Baitworks Co. encourages a fearless, forward-thinking approach. It values creativity, innovation and agility.
Technical Capability: The company employs and develops experts in each division, that utilize world-class processes and keep things simple.
Customer Focus: Customer satisfaction is paramount, and all decisions align with meeting customer needs.
Our Brands
