For decades, we’ve pushed the category forward as the original hollow body frog. Today, that innovation lives in our expanding lineup of hollow body designs, including our Zoo Series, where we’ve reimagined traditional hard baits as weedless topwater lures built to go where others can’t.

Through extensive product development, we’ve refined every shape, body, and component to perform at the highest level. The result is premium topwater innovation that allows anglers to show fish something different in cover that once made it impossible.

Original. Technical. Unapologetically innovative.